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We will all survive after mobilegeddon

When Google announced its upcoming change to its algorithm the world knew what was coming, that’s right Mobilegeddon. This is going to affect 60% of searches they said. This was the future landscape of the SEO world…

As the 21st came ever closer everyone was on edge, panic was spread like there was no tomorrow (to the SEO world) blogs and news sites big and small posted stories and articles trying to help you and your business to survive, telling you how to prepare.

And then the day came…

But we survived and out of the ruins we rose, ready to rebuild…

What we found was… well it was slightly different, for most not much had changed. We emerged mostly unscathed, some websites had been hit but for the rest the changes didn’t have much impact.

As you can see in these MozCast tables showing how much search engine results pages changed, the number of chages after the 21st was only slightly more on mobile than desktop, peaking on the 22nd and overall not anywhere near as high as implied by the storm brewed by the media.

Despite the information Google released prior to the update many were shocked at the lack of a true Mobilegeddon.

On the 21st Google posted a blog in which they said

“While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

To me this is reassuring not terrifying, so how did this lead to the mass over exaggeration?

Google algorithm updates have caused panic in the past and will in the future, it’s easy to avoid these updates having an effect on your website. Google is moulding everything within its influence into what it believes is going to result in the best experience for customers. So when you are making a change to your website just ask yourself if it will increase your search engine results page rank solely because of a loophole or because it will result in a better customer experience, which as a business, is what you should be striving for in all areas.

Ultimately, Google’s push for more mobile friendly websites makes sense; mobile friendly websites make it far easier for customers to get to and through the checkout, which is great for business… so thanks Google!

I’ll add that a Phantom update which happened recently has had more impact than Google’s Mobilegeddon. If you read this article on CNBC they explain how SEOs have discovered the existence of this update which has not been mentioned by Google, and because many effected pages were mobile-friendly proves that it is not the aftermath of Mobilegeddon.

But all you need to remember is that Mobilegeddon was all hype and not much impact. Still, having a mobile friendly website has many benefits which you should consider.

 

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