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iD30 Blog

All the latest news, events and projects from iD30...

AdWords Scripts are useful

AdWords Scripts are useful Basically put, AdWords scripts are pieces of JavaScript code, which when inserted into AdWords, can automate certain tasks, push data to a spreadsheet, send email notification alerts and much more. Read more...
http://www.id30.com/blog/78/AdWords-Scripts-are-useful/

Remarketing in Adwords

Remarketing in Adwords

Remarketing is a way to target your adverts to only the people who have been to your website before. To be able to use this feature in Adwords... Read more...

What is an Ad Customiser?

What is an Ad Customiser?

If you already spend some time working on an Adwords account you may have used keyword insertion before. Ad customisers work in the same way, but it is your data you are pulling into the advert. Read more...

Balancing Impression share, rank and budget

Balancing Impression share, rank and budget

When it comes to bidding on keywords, how do you know where you should be aiming to appear?

Should you be aiming to be position 1 all the time? Or should you bid for position 3 for some cheaper clicks which are still at the top of the page? Read more...

When it comes to bidding on keywords, how do you know where you should be aiming to appear?

Should you be aiming to be position 1 all the time? Or should you bid for position 3 for some cheaper clicks which are still at the top of the page?

Two Adwords myths not to fall for

Two Adwords myths not to fall for

I have heard/read a few PPC account managers saying that bidding to position 1 will get you better quality clicks, or it will mean that you have a better quality score and many other claims. Read more...

I have heard/read a few PPC account managers saying that bidding to position 1 will get you better quality clicks, or it will mean that you have a better quality score and many other claims.

The Other Benefits of PPC

The Other Benefits of PPC

Paid search is often undervalued in my opinion. The two numbers everyone wants to see is how much they have spent and how much they have sold. This can show bad results on the surface and most won’t look any deeper. Read more...

iD30 is now part of the Google Elevator!

iD30 is now part of the Google Elevator!

We are proud to announce that iD30 is now part of Google Partners Elevator.

But what exactly does that mean? Well it’s like it sounds, Google has made their own metaphorical elevator which can lift 250 agencies even higher. Read more...

Google-elevator

What you need in your checkout process

What you need in your checkout process

The checkout process is a very precious process. It could help customers glide through and finish their purchase. Or it could snag them like a door handle catches on your coat pocket on the way out of the room. Read more...

The checkout process is a very precious process. It could help customers glide through and finish their purchase. Or it could snag them like a door handle catches on your coat pocket on the way out of the room.

Obviously your aim is to get as many people through the checkout as possible, but what do you need to show them to accomplish this? What does a checkout have to do?

Its time to be truly mobile friendly with responsive design

Its time to be truly mobile friendly with responsive design

If there was an easier way for you to do something, wouldn’t you do it that way? Especially if the results were the same and the costs were less. What I’m referring to is mobile friendly design. Read more...

 

If there was an easier way for you to do something, wouldn’t you do it that way? Especially if the results were the same and the costs were less.

What I’m referring to is mobile friendly design.

What to expect in a full branding

What to expect in a full branding When talking about a company’s brand, whether they have 1 or 100, it’s important to know what makes up this powerful and important asset. Read more...
Though a brand might be most easily recognised by its logo, there are so many other parts involved too. I’m going to list all I can think of and explain them a little so you can know what to expect from a ‘full branding’. It might also help you if you haven’t got a full branding yet and want to fill in the gaps.

Some pitfalls to avoid when researching

Some pitfalls to avoid when researching

If you have ever had to research anything, whether it be for a blog, school project, training or just personal interest, you may have accidentally picked up information that is wrong. Read more...

If you have ever had to research anything, whether it be for a blog, school project, training or just personal interest, you may have accidentally picked up information that is wrong.

 

You may not have known it was wrong at the time. But later on someone made sure you knew that you were wrong. They might have made a big deal out of it or been really understanding.

How to improve landing pages' effectiveness

How to improve landing pages' effectiveness Starting from the very basic, landing pages are single webpages. They are positioned as the first page a visitor sees when approaching your website from any angle. They differ from normal pages because they are focussed on one goal. The whole page is dedicated to providing the information the user will need to know when buying. All leading to one call to action. Read more...
http://www.id30.com/blog/66/How-to-improve-landing-pages-effectiveness/

All you need to know about social media for SMBs

All you need to know about social media for SMBs

There are so many social networks out there now, all with different uniquely inventive ways to share and communicate, some of those could help you share content from your business and increase customer loyalty and ultimately increase conversions. Read more...

Why your PPC ads aren't showing

Why your PPC ads aren't showing If you have an ongoing PPC (pay per click) marketing campaign you will want to see your adverts in action. You will want to know that they are actually showing up and what they will look like. Some may click them to see where they lead to, firstly don't click on them! that click just cost you money! Forgive me for shouting and Read more...

Why you should use PPC to propel your business forwards

Why you should use PPC to propel your business forwards

PPC stands for pay per click just in case you are brand new to the subject. Anyway, PPC is a type of advert that is only paid for when a user clicks on it. Read more...

Examples of the best ways to avoid cart abandonment

Examples of the best ways to avoid cart abandonment Usually when someone mentions “cart abandonment” the word “emails” is being muttered silently in peoples’ heads. Shockingly this is not the only way to avoid cart, trolley or even basket abandonment... Read more...

How to plan a website with a sitemap

How to plan a website with a sitemap

Website structure is the way individual pages are linked together. You could make sure that each page has a link to every single other page, but that would be a daunting list of links which users will not want to spend time looking through. Read more...

How to carefully craft product descriptions

How to carefully craft product descriptions Websites are evolving more rapidly than ever, and to me, they show no signs of slowing down. As global eCommerce grows, little niches grow with it. Read more...

eCommerce opportunities are increasing everywhere

eCommerce opportunities are increasing everywhere If you have an eCommerce business you may be looking to expand, of course websites are accessible worldwide but to really expand into a new country you will need to tailor a bespoke version of your website. Read more...

Why Instagram is where you should advertise

Why Instagram is where you should advertise

Instagram is a newbie to the social media space, if you haven’t heard of it, Instagram focuses on sharing photos in posts and doesn’t allow text only posts, oh and it’s doing very well for itself. Read more...

How, where and why to use A/B testing

How, where and why to use A/B testing A/B testing is a method of improving how effective a webpage’s design is at converting visitors into customers through side by side performance comparisons of two variations of the webpage... now breathe and Read more...

Colours and shapes in logos

Colours and shapes in logos

You’ll be surprised about the subtleties in logo design our brains pick up without us noticing. Read more…

Explainer Videos

Explainer Videos

This infographic from QuickSprout shows that eCommerce sites can increase their conversion rates by 20% with an explainer video. It could be just the boost you need.... read more

8 benefits of using Live Chat customer service

8 benefits of using Live Chat customer service Customer service can come in many forms but here we will focus on live chat, which from the research I have done seems to be very powerful and yet underutilised... read more

Customer satisfaction interesting facts

Customer satisfaction interesting facts

Having satisfied customers can lead to loyal customers and if you read the 80/20 rule blog post, you’ll realise that loyal customers will generate the majority of your revenue. There are some interesting facts in the infographic here...

Knowing and improving bounce rate in 3 steps

Knowing and improving bounce rate in 3 steps Bounce rate can affect your site’s ranking on google searches, a high bounce rate will lower where your site appears and a low bounce rate will move you up the rankings. Read more...

Free shipping or a discount?

Free shipping or a discount? Which do you think your customers will prefer? Find out what customers actually want here.

4 ways to use emails in eCommerce

4 ways to use emails in eCommerce Emails aren’t a new thing, they have been around for a long time and new uses for Emails are being found all the time. Some uses are simply an electronic version of what paper mail can do; others add hyperlinks and other interactive elements to the mix, whilst some uses would not be at all possible for paper mail... read more...

We will all survive after mobilegeddon

We will all survive after mobilegeddon When Google announced its upcoming change to its algorithm the world knew what was coming, that’s right mobilegeddon. This is going to affect 60% of searches they said. This was the future landscape of the SEO world… read more

The where, how, what and why of Comparison shopping

The where, how, what and why of Comparison shopping Want to find out how consumers use comparison shopping to help with their choice of where to buy from? read more...

Personalisation in eCommerce

Personalisation in eCommerce This is only for you… because you are our favourite, special and unique visitor! Personalisation done right will help your business convert more customers! Read more...

5 reasons to offer subscriptions as the bedrock of your sales

5 reasons to offer subscriptions as the bedrock of your sales Don’t like having to adjust for inconsistent sales? Having more sales than you expected is amazing, but having less is stressful. Find out more...

Cart Abandonment emails could make you £5.24 each

Cart Abandonment emails could make you £5.24 each Cart abandonment will not go away, still so many shopping carts don’t make it through the checkouts; with just a little push they might make it! Why would you want to miss out? Read more...

The ins and outs of up and cross-selling

The ins and outs of up and cross-selling These techniques can help increase your revenue and customer satisfaction! Read more...

The 80/20 rule you can use anywhere

The 80/20 rule you can use anywhere 20% of the causes lead to 80% of the effects! seem stange? Read more!

6 channels to provide customer service

6 channels to provide customer service

Online businesses use a variety of customer service channels to help solve problems, most use almost all the options as it makes it easier for customers with different preferences to have their problems solved, leaving no one out. Read more...

How to optimise your landing page for the 4 modalities of people

How to optimise your landing page for the 4 modalities of people What draws you in when you hit a landing page? Are you a Competitive, Spontaneous, Methodical or Humanistic shopper? Most of all what are your customers? Read more to find out...

Colours display a message too

Colours display a message too

Are you in the middle of choosing a new set of colours for your brand or website? Do you want to understand more about the effect your current colours may be having on site visitors? Read more...

Product Reviews

Product Reviews Did you know product reviews can massively influence a purchase? Read more...

Don't panic about Google's 'Mobilegeddon'

Don't panic about Google's 'Mobilegeddon' As the Media explodes with stories of Google’s Mobilegeddon people will start to panic about the future prospects of their business. We say don't panic! Read more to stay calm...

Google is making a change to searches

Google is making a change to searches

So it’s April 21st and by now you may know the famous search engine Google is making a change to searches that occur on mobile devices, this includes only smartphones for now. Read more...

How do you describe your products?

How do you describe your products? Poor product descriptions can drive customers away from purchasing a product. There are different ways to portray a product’s physical characteristics to the customer, and how you do this can be the difference between a sale and no sale. Read more...

Could your Business benefit from Social Media?

Could your Business benefit from Social Media? Social Media sites such as Facebook and Pinterest are driving more and more traffic to retail sites, and with an increase from 6.6% of traffic last year to 7.7% this year, it is increasing fast. Find out more here.

Cart Abandonment!

Cart Abandonment! For a variety of reasons many eCommerce consumers will abandon their purchase at the shopping cart page. Around 70% actually! Want some of those customers back? Read more...

iD30 Christmas Party 2014

iD30 Christmas Party 2014 Racing through the snow, iD30 have a Festive Go Kart Race and a Winter cool down drink... Read more and find out who wins here

Introducing the New Mr Flyer Branding!

Introducing the New Mr Flyer Branding! iD30 launch the New Mr Flyer Website and branding... see more

No Jiggle

No Jiggle iD30ecommerce have created a new Brand and Retail Website for No Jiggle... read more

Owen Scott Open in Leeds

Owen Scott Open in Leeds Owen Scott opens New Store in Leeds...read more

The Bakers Cupboard

The Bakers Cupboard

iD30ecommerce have just launched the new www.thebakerscupboard.co.uk ecommerce website. Read more...

A Visit From The Duke of York

A Visit From The Duke of York

On the back of all the hard work by everyone at The Kirklees Youth Enterprise Centre, The Duke of York, Prince Andrew could not miss a visit to see what all the buzz was about. Read more....

The KYEC Dragon’s Den

The KYEC Dragon’s Den

Danny put his day on hold to be a KYEC Dragon. Read more...

iD30 Email Marketing

iD30 Email Marketing The new iD30 Email Marketing website has now been launched. Read more...

iD30 Christmas Party 2012

iD30 Christmas Party 2012

So this year’s Xmas party was one that had been building up for a full 12 months, after last year’s Xmas karting results! See more pic's

Holloween Rush

Holloween Rush Last year's Halloween went really well and we had our creative juices flowing and everybody set to the task early, unlike this year! However we must say our designs still came out quite good but our photo snaps were a little tin on the grown this year! We'd been hard at work. See our pics...

Our New Pool Table

Our New Pool Table We are just about settling in to our new office and over the last few month we have been on the lookout for a new pool table, after much looking around we found the perfect company and placed our order in August. See more..

Catwalk Sparks New Deal

Catwalk Sparks New Deal Danny got more than he bargained for when he took to the catwalk at a charity fashion show in Huddersfield. Danny agreed to be a model at a Charity Angels fashion show but now has a new client thanks to his catwalk courage. See more...

iD30's new office

iD30's new office

We are excited to announce that our team has moved to a new location down to the town centre of Huddersfield on old Leeds road. We spent the previous three years in a building about a mile away from our new location, our old office served us well, and we made great friends, memories and websites! but we couldn't be more excited about our new space.

iD30 Finalists in 5 of the 2012 RAR Awards

iD30 Finalists in 5 of the 2012 RAR Awards

The Recommended Agency Register has announced the finalist list for the 2012 RAR Awards on the 2 March 2012.

We're pleased to announce that all of our hard work and efforts have paid off and we've been put forward as finalist into not just one, but 5 of the award categories  Find out more...

iD30 @ INTERIORS UK 2012

iD30 @ INTERIORS UK 2012

INTERIORS UK is the UK’s largest interiors trade exhibition, taking place at Birmingham NEC from 22 to 25 January 2012. Source furniture, lighting, flooring, fabrics, soft furnishings and accessories for retail and contract markets from leading manufacturers and suppliers. Read more...

iD30 Christmas Party 2011

iD30 Christmas Party 2011

iD30 Christmas party, This year we decided to take the team go karting at Leeds PPIk and to Fazenda for something to eat, what a funny time had!!

See what happened....

Creative Halloween 2011

Creative Halloween 2011

To celebrate this year's Halloween we thought we'd get our creative juices flowing and get everybody involved in some good old fashioned pumpkin carving. We'd all had a hard week and it was high time we had a bit of fun. Read on to see the results...

iD30 seals two deals in Russia

iD30 seals two deals in Russia

iD30 is put in the spot light for sealing two major contracts in Russia.

As a digital agency we always get different job in which test our skills, but the development of the two Russian website really test our communication!!! find out more...

iD30 gets RAR status

iD30 gets RAR status Only companies who score above the RAR threshold become recommended and are included in the register. The results provide a unique and invaluable insight into the experiences of other clients with particular suppliers. Find out more...

Giving some support back to a Legend

Giving some support back to a Legend

Raising support is something that runs through the blood of one of Huddersfield’s, best known super stars. She fights tooth and nail to get the message out of anything she believes in and touches many people along the way. Find out more...

Who’s Chair is it anyway!!

Who’s Chair is it anyway!!

iD30 this week have received an office full of new Chairs, Nice.

Fined out more...

Yorkshire Air Ambulance fashion show

Yorkshire Air Ambulance fashion show

Danny goes and lends a hand with our client OwenScott at the Yorkshire Air Ambulance charity fashion show held at the Galpharm Stadium...Read More


Steve Jobs

Steve Jobs

We all here at iD30 would just like to give our sympathies to the family, Friends and all at Apple on the loss of Steve Jobs, who without doubt shaped the digital industry we all currently live in today. RIP

Thinkmessage now out of beta

Thinkmessage now out of beta

For those of you who know about our product ThinkMessage, we are as pleased as punch to announce that it is now officially out of beta. The product is getting rave reviews from clients and attracting the attention of some of the biggest names in retail. We are delighted with the progress of the product and if you've not yet had a chance to use it, why not head over to www.thinkmessage.co.uk, and sign up for a free account today.

We are expanding our team

We are expanding our team On Monday we will be welcoming Michael Tully into our team. Michael will be providing some much needed ammunition to the development team. With an ever increasing work load Michael will be thrown straight in at the deep end, but we're confident he's a swimmer and not a sinker. Find out more...

A brand new site and our first blog!

A brand new site and our first blog!

Here at iD30 we are very pleased to announce that we have launched our new website and our first ever iD30 blog. If you want to know a bit more about the projects we have undertaken in the last couple of years or would just like to know what we get up to behind the screens, then keep checking our website. We promise to be a little more diligent in updating content - after all we can hardly expect you to follow our advice if we don't do it ourselves! Find out more...

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